Marketing your property

A property marketing plan should present the home or land accurately and make it easy for suitable buyers to understand what is being offered. The plan should fit the property, likely audience, sale method and budget. Ask for the complete proposal in writing before approving advertising spend.

Start with accurate property information

Gather the title and property records you hold, information about alterations and consents, and available details about services and access. Tell your agent about known issues. For lifestyle land, buyers may need information about water, wastewater, access, shared maintenance, outbuildings and usable areas. Your lawyer and relevant specialists can advise what must be checked or disclosed.

Choose campaign elements for a reason

Depending on the property, a plan may include photography, a floor plan, online listings, video, signage, print, open homes or other promotion. Not every item is suitable for every property. Ask who the activity is intended to reach, what the buyer will see, how enquiries will be handled, how long it will run and what it costs including GST.

Prepare the property and the information

Agree preparation priorities before spending. Separate safety or repair work, practical maintenance and presentation. Ask which changes need a qualified tradesperson, consent or specialist advice. Make viewing access and any rural driveway arrangements clear. Prepare accurate captions and property details so that photos and copy do not imply features or permissions that have not been confirmed.

Review the campaign with evidence

Agree when you will review enquiries, viewings, requests for property information, buyer feedback and offers. Ask what has been observed, what remains uncertain and what change is being recommended. Discuss the cost and likely effect before authorising a campaign adjustment. Online views alone do not explain a buyer’s decision.

Compare proposals on the same basis

Use our Selling Costs and Marketing planner to compare commission, GST, marketing, preparation, documents, moving and contingency. Mark each item quoted, estimated or not applicable, and record when it is payable. Check what remains payable if the property does not sell. Confirm the services included in the agency agreement and obtain independent legal advice before signing.

Ray White Mangawhai’s local selling guide explains the wider campaign, buyer enquiries, offers and settlement. Request an appraisal to discuss a plan suited to your property; the office can explain the choices and costs, but cannot guarantee a result.