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Selling Costs and Marketing: Comparison Planner

Property Guides · Selling costs

Before you put your property on the market, make sure you understand the complete cost of selling and what the proposed marketing will do for you. Ray White Mangawhai can explain the agency fee and campaign options in a written proposal for your property.

See the costs in one place

Ask for the agency fee including GST, what services it covers and when it becomes payable. List additional marketing separately, with the cost and payment date for each item. It should be clear which costs you would still pay if the property does not sell.

Your own budget may also need to cover preparation, legal work, council records, specialist reports, lender charges and moving. Obtain quotes where you can and leave room for costs you have not confirmed. Your lawyer and lender can explain any finance or settlement charges that apply to you.

  • Agency and marketing: the fee, advertising, photography and any optional campaign services.
  • Preparation: cleaning, repairs, garden work, staging or storage you choose to arrange.
  • Advice and documents: legal work, property records and reports.
  • Your move: transport, service connections, storage and temporary accommodation if needed.

Choose marketing that helps buyers understand the property

A campaign should help the right buyers discover your property, understand what it offers and arrange a viewing. We will discuss which activities suit the home or land you are selling, rather than assuming every property needs the same package.

For a Village or Heads home, photographs and a floor plan can help buyers understand the living spaces, outdoor areas and parking. For a lifestyle block, showing the relationship between the house, usable land, sheds and access can be just as important. For a section, advertising should distinguish established property facts from a buyer’s possible building plans.

Buyers coming from outside the area may need enough information to decide whether to travel for a viewing. Talk with us about the value of photographs, video or other material for your property, and the audience any paid promotion is intended to reach. Our marketing guide explains the options, while our lifestyle and section guide covers questions land buyers may raise.

Compare proposals fairly

If you are comparing agents, ask each to show the total agency fee including GST at the same example sale prices. These examples help compare costs; they are not forecasts of your sale result. Keep included services and optional marketing separate, and check payment dates and costs payable if the property does not sell.

Eligible SuperGold cardholders can ask about our 10% service-fee discount. Confirm the written terms and the final fee before signing, so you can compare the complete proposal.

Review the campaign together

Agree on when you will receive updates and discuss progress. Enquiries, viewings, repeat visits, requests for documents and offers help explain how buyers are responding. Website views alone do not tell the whole story.

We will discuss buyer feedback and any changes we recommend. Agree on the cost and timing before adding promotion or changing the campaign. For independent background, read Settled’s marketing guidance.

For independent background on the complete sale, read the selling finances guide and agency agreement guide from Settled.

Discuss your budget with us

Use the form below to tell us your property address, likely timing and the decisions you would like explained, or request an appraisal. You can also read our selling guide and preparation guide.


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